Tracy Hernandez was instrumental in BizFed’s organizational founding, early-warning, advocacy and outreach efforts, as well as boosted civic engagement among the elusive business-owner market segment. Since its launch in January 2008, BizFed has nearly doubled its number of members and is extremely proud of its dynamic Board of Directors comprised of 180 Los Angeles County market-leading executives.
Today, BizFed, a not-for-profit 501(c)6 organization, serves over 130 business organizations representing a diverse cross-section of well over 268,000 businesses across the county and works to advocate for positive public policy, legislation, and civic engagement across Los Angeles County’s diverse business community. Recently BizFed formed a foundation arm, BizFed Institute, and a political action committee, BizFed PAC, to extend research, education, and campaign work to complement BizFed’s core advocacy efforts.
Mrs. Hernandez also is the owner of the business advisory firm IMPOWER, Inc., which leads the strategy and execution of “communications transformations” for clients such as national trade associations, municipal agencies, and healthcare industries that seek cutting-edge media and public relations in which content is king. Services include powerful coalition and alliance building and critical convenings; relevant market, organization asset, and brand focus; comprehensive website development; and social media integration in which relevant timely content creation and delivery makes a difference.
Formerly, Mrs. Hernandez served as the first female publisher of the Los Angeles Daily News in the paper’s nearly 100-year history. As a 20-year veteran of the daily newspaper business, she has held chief executive positions in a variety of major markets across the country, including over a decade with the Journal Register Company (JRC) of Trenton, New Jersey, where she served as Publisher and CEO of four award-winning newspapers in Pennsylvania, Rhode Island, and Massachusetts. Ms. Rafter formerly owned and operated a group of newspapers and websites in Walla Walla, Washington.
During the past eight years in California, Mrs. Hernandez has given back to the Los Angeles community by contributing her time and talents to a broad range of local civic and charity organizations, hospitals, and businesses. Currently, she is a member of the Board of Directors of LA’s Best after school program, the Valley Economic Alliance, Valley Presbyterian Hospital, and Project Grad.
In 2005, she was named Business Woman of The Year by the San Fernando Valley Business Journal “in recognition of her entrepreneurial spirit, commitment to excellence and leadership within the community.” In 2006, she was named the Woman of the Honor for Haven Hills, a battered women’s and children’s shelter.
A native of Twin Falls, Idaho, Mrs. Hernandez began her media career while still in high school at the Times News. She is a graduate of the College of Southern Idaho. Mrs. Hernandez resides in Seal Beach, CA, with her husband Randal, stepson Garrett, and two young daughters, Hailey and Hannah.